Britte van Santvoort is blogger and intern at Blogspitality.com

Disruption

Written by Britte van Santvoort. Published on

This term only already makes plenty of large enterprises shiver. The reason for it makes complete sense; what if someone, with a completely different background than you, has a great idea, resulting in a complete demolishment of your industry, business model and thus profit. It sounds rather ridiculous, but what is really happening?