During the last few months, Roos Steenbruggen and her team were really busy creating a completely new branding for Icing on the Cake. On the first of November 2018, their new website, commercial and brandbook launched. In this article, she will guide you through the process of setting up a completely new corporate identity. The importance of […]
Hospitality is all about experience creation. Michelin starred restaurants and high-end hotels have been doing this for years; focus on the begin-to-end guest experience. The total guest (or customer, but you know who has customers huh ?) journey is designed in such a way that guests are completely engaged with the product, even before they have […]
Experts claim that 60% of the taste of whisky comes from the cask in which the spirit has matured. These casks are made from oak. Why oak? The reason for this is because of the wood’s specific characteristics. Oak wood is very strong and firm but is still capable to bend into shape when heated, […]
The first years of college were mainly about figuring out who I was and what I wanted to do with my life. My personal interests were always focused on creative subjects, which is exactly the reason I got a learning contract with a graphical designer. When I was under that learning contract, I soon found […]