During the last few months, Roos Steenbruggen and her team were really busy creating a completely new branding for Icing on the Cake. On the first of November 2018, their new website, commercial and brandbook launched. In this article, she will guide you through the process of setting up a completely new corporate identity. The importance of […]
Seven years ago, I started Manic Organic. Back then we were still in the financial crisis, and every initiative that had to do with organic was directly associated with expensive and unnecessary. Today we cannot imagine that anymore. I believe in the essence of organic and natural food being something good, an intrinsic motivation. Natural […]
Hospitality is all about experience creation. Michelin starred restaurants and high-end hotels have been doing this for years; focus on the begin-to-end guest experience. The total guest (or customer, but you know who has customers huh 😉) journey is designed in such a way that guests are completely engaged with the product, even before they have […]
It’s a revolution happening on our plates right here, right now! 3D Food Printing is not a technology of the future, it’s currently changing the way how food is prepared and experienced; it’s researched as a potential solution for providing personalized dieting and feeding the planet in a healthy manner. Sounds interesting, doesn’t it? The […]
The first years of college were mainly about figuring out who I was and what I wanted to do with my life. My personal interests were always focused on creative subjects, which is exactly the reason I got a learning contract with a graphical designer. When I was under that learning contract, I soon found […]
This term only already makes plenty of large enterprises shiver. The reason for it makes complete sense; what if someone, with a completely different background than you, has a great idea, resulting in a complete demolishment of your industry, business model and thus profit. It sounds rather ridiculous, but what is really happening?