‘Good evening, this is Simon Verankeren, I would like to reserve a table for tomorrow night. We are with four adults and four children, but I presume you still know!’ Indeed, we still know, good talking to you, Simon. After your last visit to our restaurant I tried to call you a couple of times, unfortunately […]
This term only already makes plenty of large enterprises shiver. The reason for it makes complete sense; what if someone, with a completely different background than you, has a great idea, resulting in a complete demolishment of your industry, business model and thus profit. It sounds rather ridiculous, but what is really happening?